NESCAFÉ Gold Facebook BOT
We were tasked with developing a Facebook BOT for the NESCAFÉ – BUY GOLD LIVE BOLD 2020 competition. The main purpose of the BOT was to promote engagement and drive entries through a till slip upload mechanic.
NESCAFÉ Gold required a Facebook BOT for the promotion of their 2020 campaign, BUY GOLD LIVE BOLD. The main purpose of the BOT was to provide a mobile, convenient and engaging communication channel that was aimed at promoting the competition as well as profiling NESCAFÉ consumers. The BOT was to be developed as part of the digital entry points to the competition.